We didn’t perform instrumented tests, but VW says AWD shaves 2.1 seconds off the 0-60 mph time, to 5.4 seconds. (The front motor is rated 107 hp, but seldom are motor outputs additive in a powertrain.) The AWD ID.4 accelerates more confidently off the line and has even more guts for highway passing - which isn’t bad in the RWD version. There’s no mistaking the effect of an additional motor on the front axle that results in a system horsepower of 295 horsepower, up from 201 hp from the rear motor alone. Related: Volkswagen ID.4 AWD Gets 249-Mile Range, Lowest Price Among AWD EVs I took it for a quick spin (no, not on the racetrack) to see if the added power and driven wheels affected how the car drives, because they made no apparent difference visually. Now that AWD is available for order, two versions so equipped appeared at the 2021 Midwest Automotive Media Association Fall Rally at Road America in Elkhart Lake, Wisc. (source: MetaDesign with thanks to Modesto García of Brandemia.The “almost there” in the headline of my review of the rear-wheel-drive 2021 Volkswagen ID.4 represented many things about the first version to hit the market: having a range shorter than key competitors, the still-not-implemented Plug & Charge function and the all-wheel drive that, at the time, was coming soon. The Berlin-based brand agency also created the carmaker's outgoing typefaces, VW Headline and VW Utopia, both in use since 1997. MetaDesign and Volkswagen look back on a long and successful partnership that started in 1994.
We're delighted to take this visible step into the future of branding together with Volkswagen, our customer of many years.” This typeface is obviously inspired by our vehicle design, communicates the character of our brand and offers Volkswagen customers a distinct and sustainable brand experience,” says Xavier Chardon, head of marketing at Volkswagen Brand Cars.Īrne Brekenfeld, CEO of MetaDesign, adds: “Our globally networked digital world places a host of new demands on branding in general and on a brand typeface in particular. “Having a typeface that we can use in both our communication and our products is a new quality for Volkswagen. With regard to modern technical standards and criteria such as space, legibility, multi-lingualism, and cross-media practicability, this typeface is perfectly suited to use in digital and mobile media. Angles, edges, and curves create visual bridges and a pleasant flow. As in the distinctive Volkswagen vehicle design, form and function harmonize to create a unified whole. The typeface family radiates dynamism, modernity, and the human touch, and thus creates an optimal brand fit between the look of the type and the character of the brand. The exclusive typeface was developed in collaboration with the typographer Hannes von Döhren in two distinctions, “Volkswagen Head” and “Volkswagen Text”.
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The use of a proprietary typeface also contributes to cost-efficiency, allowing the company to avoid license payments for unlimited user rights. As a key component of the brand's look and feel, the typeface has now been reworked and updated.
And as the Volkswagen brand has continued to develop over the years, its look has always grown with it. The increasingly digital cockpit design means that brand elements such as the typeface are becoming more prominent inside the vehicle, for example in the instruments and infotainment systems. Ongoing digitalization and globalization place new demands on a holistically integrated brand image. It will be rolled out successively according to production cycles. The brand typeface, developed exclusively for Volkswagen, will be used in all communication media and in all vehicles, thus contributing to the high recognition of the brand. Volkswagen's new signature typeface by MetaDesign in collaboration with Hannes von Döhren.īeginning May 25th, 2015, the carmaker will communicate in a new visual dialect around the world and across all media.
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